Web Design for the Modern Era and the Future
If you’re serious about the way you position your brand, company or service, you need to make sure your business website has the core essential features that will keep you competitive in today’s fast-paced, fast-evolving mobile device-driven environment. Make no mistake about it-the rules have changed dramatically since the first iPhone was launched in 2007, and companies that ignore these crucial features risk being left in the dust by their competitors.
Below we have listed a few features we recommend for all new websites:
(Note: All these items are equally important, this is why we didn’t rank them in order).
Clear Logical Layout
When it comes to usability, your site’s number one enemy is confusion or uncertainty. Considering the fact that there are over 2 million pieces of online content being produced every single day, most users have developed a form of Attention Deficit Disorder (ADD) to deal with the information overload. If your viewer can’t make sense of your website within an extremely short period of time, you lose that viewer permanently as he or she clicks the back button. This is why a clear logical site layout is extremely important. We’re not talking only about navigation here, we are also talking about clearly communicating your message with succinct and engaging copy. Don’t leave your visitors guessing and convey what the site offers and what the visitor should expect from your website quickly.
You might have all the best content in your niche but if your visitors have to be rocket scientists and decoders of ancient esoteric languages to make heads or tails of your content, your site is dead in the water. People simply don’t have the time to figure out your site. You must make it clear to them that they they can easily navigate your site within the first few nanoseconds of their stay on your site. There has been digital research that claims that the first 10 seconds of the landing page are critical for users’ decision to stay or leave. Make sure you use a layout or framework which has a navigation system that is extremely easy to figure out.
Make no mistake about it-if you haven’t incorporated responsive capabilities to your website’s design, you are getting left behind by the competition.
Considering how fast consumers are migrating to mobile devices, your business might get permanently left behind by your mobile-compliant competitors. In addition to several other benefits, a responsive capable website will look great on all devices, increase your page ranking and revenue, while making it easier for your content to go viral.
Even if you have an intuitive site with easy navigation, if your pages load slowly, you’ll lose a lot of people. This is especially true of impatient mobile device users. They needed your pages to load yesterday! Don’t give your hard-earned visitors a reason to bounce out by making sure your pick a hosting company that can deliver fast page rendering. There are plenty of high speed hosting companies out there, but at Persius we use and offer our internal hosting solutions which come equipped with expert support, blazing speed, 99% uptime and tough security protocols.
Easy to Understand and Updated Content
9 times out of 10, the people who find their way to your site are looking for information and they want it fast. Don’t make information retrieval at your site feel like an Easter Egg hunt. Lay out the information in plain English to deliver the highest benefit, and update the site with additional content to increase the likelihood your visitors will visit your site again. Your goal is to establish a base of very loyal visitors/users as this is crucial for a sustainable and profitable online business.
The reason mailing lists are such powerful promotional tools is because your list members have given you express permission to talk to and market to them. Having a loyal audience also gives you motivation to create and add new website content, which is a great way to increase your sites ranking with search engines.
Include a Search Feature
Today’s web users are tech-savvy and search hungry. You can always benefit from having a search functionality for visitors who can’t readily find the information they are looking for. Make it easy for them by incorporating a search button in all your site’s pages. This increases the likelihood they’ll find the information they want which further promotes loyalty to your site.
Reveal Professional Credentials
To establish rapport and create confidence, make sure you use an ‘About Us’ and a ‘Contact Us’ page. There are many anonymous sites on the Internet that users are quite wary and suspicious of, so stand proudly behind your company and develop trust by including an About Us and a Contact Us page. Doing so will make you look accessible, transparent, and, yes, more professional.
Incorporate Relationship Building features
One of the most common ways to leave money on the table is to neglect an email collection feature on your website. Make no mistake about it-if you are serious about growing your page views, you have to build a mailing list. The reason mailing lists are such powerful promotional tools is because your list members have given you express permission to talk to and market to them. Having a loyal audience also gives you motivation to create and add new website content, which is a great way to increase your sites ranking with search engines. Make sure you put together a relationship-building email-based strategy to maximize your website’s generating potential.
If you want your website to succeed, you need to incorporate all of the features above. Of course, the list can be much longer based on your specific company, industry and content, but with these simple areas built into the infrastructure, your website can grow in various directions with a strong foundation.