Client: TCRV | RV Resort and Sales | View Website
Town & Country is a very popular RV Resort in Florida which was in need of a little makeover. They needed a way to attract new visitors as well as brand themselves with previous visitors and current residents. Their amenity filled resort with high customer satisfaction was a hidden gem that needed to be discovered.
In addition to a new brand, T&C RV was also in need of a new website, integrated with social media and a professional organic feel for their 55+ Audience. The website needed to better inform visitors, seasonal travelers from cold weather locations, and their current residents on Resort news, events, nearby activities and much more.
We began with a thorough discovery process of the target audience, industry leaders and local competition. Fueled with great market data and lots of coffee, we came up with a cohesive strategy which began with creating a custom logo for Town & Country RV Resort. By using various design elements and typefaces we strategically branded T&C with a fun, colorful, iconic logo which properly speaks to their target audience.
Next We integrated the logo into a new website design, developed on an easy-to-use web platform. We communicated with the 55+ target audience with an elegant website which appropriately portray this professional, family operated and amenity filled RV Resort to it’s current and potential visitors and residents. The website is packed with all the necessary information, image galleries, news blog, event calendar, appointment center, and social media integration.