Six Reasons Why Your Website Needs to Incorporate Responsive Design

Don’t Leave Your Mobile Audience in the Dark

Did you realize that more consumers access the web from mobile devices like smartphones and tablets than they do from desktop computers? Did you know that mobile device sales have dominated desktop computer sales for several quarters now? Mobile is the future, and the future is NOW.

Make no mistake, if you haven’t incorporated responsive capabilities to your website’s basic design, you are being left behind by your mobile-compliant competition. These competitors are claiming customers left and right—customers who use their phones and tablets to connect with businesses while they are on the go. The good news is that there’s time for you not just to catch up with your competition, but beat them in the ever-evolving world of the Internet.

If you want your website to remain competitive in the Age of Mobile, you need to make sure your site looks its absolute best regardless of what device is used to access it.

Your first step in preparing for the changes that mobile will bring? Adopt responsive design technology. Consider these six reasons why you need to make responsive design a priority.

1. Responsive Design Improves Appearance Across All Devices

Responsive design technology assures that no matter what size screen your visitors use to view your site, it will look good. Put simply, the site “responds” to the device being used and presents a version that is optimized for the screen dimensions of the device being used. This is especially critical for first-time visitors since it helps you make a great first impression.

2. Mobile is the Future

Remember that fact about more consumers accessing the web from mobile than from desktop computers? This will only become more and more pronounced in the future. It’s time to make sure your site is mobile-friendly before nearly all visitors are checking you out from a smartphone or tablet. Mobile is coming whether you want it to or not, so you need to prepare yourself and your website.

3. Google Favors Responsive Design

Do you want more of that free targeted search engine traffic from Google, and the other search engines? Incorporating responsive design is the key. Google prefers this technology because it only sees one domain and it makes it easier for Google to crawl your site. Whatever makes Google’s job easier is certain to give you a competitive advantage. A page with responsive design will be more likely to land at the top of the Search Engine Results Pages (SERPs), and thus be easier for potential customers to find.

4. Responsive Design Makes Money

You want to make money with your website, that makes sense. A responsive page is easier to view, and thus easier for buyers to “click buy.” A site that is designed with old, outdated desktop-centered code will be less appealing and may even seem outdated or cause potential customers to click the back button. Don’t leave money on the table when incorporating responsive design is such an easy task.

5. It’s Hard to Captivate Customers Who Can’t Render Your Site

If your site is not appealing and easy-to-navigate, you may not get another chance to impress a potential customer. Putting your site in a responsive format gives you a competitive advantage since it will immediately feel familiar and inviting—no matter what device your customers use. If you do this, your customers are likely to bookmark it and come back in the future. Make your customers brand advocates by creating a responsive website that looks great on the smallest phone or the largest desktop monitor.

6. Responsive Design Encourages Viral Content

The holy grail of online publishing is to “go viral.” When your website has many viral pages, you get a higher return on investment for your website, and your website’s traffic will start to take on a life of its own. You don’t have to spend as much time, money, effort, or energy pumping traffic to your site since your site’s visitors will automatically refer your site to others. A responsive page will more easily “go viral” and stay viral!

If you want your website to remain competitive in the Age of Mobile, you need to make sure your site looks its absolute best regardless of what device is used to access it. By adopting responsive design techniques, you keep pace with your competition and position yourself for optimal growth, both now and in the future—no matter what it may hold. The rules have changed with the rise of mobile. Stop handing your competition a free pass by refusing to adopt responsive design. Reclaim your position at the top of the search engine rankings and in the hearts of your customers by adopting responsive design today!

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